Broadway has spring in its step

Theater biz logs seasonal uptick at box office

The nation’s rolling spring break sked brought tourists back to Gotham last week — and with them a nice boost to Broadway’s box office.

The influx of visitors, plus an increasingly robust slate that includes six previewing offerings, added up to a rise of about $2.1 million, to $20.1 million for 33 shows on the boards.

Biggest bumps, of course, were seen at the tourist-friendly tuners, with “The Lion King” ($1,328,250), “The Phantom of the Opera” ($946,044) and “Mamma Mia!” ($830,279) among the offerings climbing by more than $100,000 each. “Mary Poppins” ($970,415) rose more than $210,000.

The previewing show with the most recognizable title, “The Addams Family” ($1,328,460), also drew crowds, hanging on to its number-two spot in the top ten for its first full week of eight previews. (It played seven the prior frame.) Average price paid per ticket was an impressive $114.50.

Soon-to-open “Come Fly Away” ($598,912) — a show that likely benefits from its use of familiar Frank Sinatra tunes — rose a bit, while “Million Dollar Quartet” ($343,418), another musical with a score comprised of familiar songs, played its first full week of eight previews.

The biggest publicity magnet of the weekend, of course, was “Memphis” ($629,872), thanks to Sunday’s visit from the Obamas. The rise there was about in keeping with the rest of the Street; it remains to be whether the flurry of press will cause a notable spike in sales over the coming frames.

Plays are traditionally overshadowed by razzle-dazzle tuners during frames when out-of-towners drive B.O., and that was certainly true last week.

Previewing offerings “Lend Me a Tenor” ($287,396) and “Red ($214,856) each stepped up to a seven-perf week, while “The Miracle Worker” ($198,347) and “Looped” ($180,830) struggled to attract notice.

Grosses for “Next Fall” ($166,259) remained on the low side, but the recent strong reviews for the show seem to have contributed to a 52% rise in sales, even in a sesh that included a final perf accommodating press tickets.

New revue “Sondheim on Sondheim” was the one show joining the lineup last week, earning $169,004 for its first three previews.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety