There was a pot of gold at the end of “Finian’s Rainbow,” with the tuner revival’s box office spiking in its final week on the boards.
“Finian’s” ($756,014) earned more in last-minute biz than in any previous week, landing the show — which has otherwise posted middling sales that could not sustain the production — in the top ten.
Just ahead of it on the chart, “A Little Night Music” ($960,539) proved the prior frame’s box office was no fluke, holding steady at the notably high number it reported amid all the post-holiday slumping.
Meanwhile, both “West Side Story” ($1,032,176) and new tuner “Memphis” ($609,767) snapped back up following major dips, with “Memphis” gaining a hefty 22% in sales over the previous sesh.
Overall the second week of the annual post-New Year’s slide was one of ups and downs at individual productions that netted a total dip in cume of about $1.4 million to $17.6 million, with the reduced sum due in part to the exit of the four shows that shuttered Jan. 10.
The week’s cume was up over the $15.1 million gross-gross logged from the same frame in 2009, and the attendance of 209,117 also was up from the 186,368 reported last year.
It’s worth noting, however, that were fewer shows playing last year at this time (when there were 21 productions running) than this year (25), thanks in part to the recession-induced exodus of offerings that occurred a year ago. Cumulative attendance capacity last week hit 84% vs. the 81% from 2009.
Among plays, Liev Schreiber-Scarlett Johansson starrer “A View from the Bridge” ($589,004) continued to look healthy for a non-tuner still in previews (ahead of its Jan. 24 opening), and new David Mamet play “Race” ($537,352) also remained relatively robust.
Only other show to close last week was the Roundabout’s limited engagement of Carrie Fisher solo outing “Wishful Drinking” ($395,600), playing to 93% capacity auds.