Total sales dropped close to $10 million
NEW YORK The annual post-holiday plunge hit Broadway in Week 33 (Jan. 4-10), with total sales dropping by about $10 million and four shows playing their final perfs Jan. 10.
Overall box office fell $9.3 million to $18.8 million. That’s a big dip, but not an unexpected one. Every year, the bonanza brought by the holiday tourist influx is followed by the shock that occurs when all those visitors return home.
The surprises, then, came in the shows that held up unexpectedly well. “A Little Night Music,” toplined by Catherine Zeta-Jones and Angela Lansbury, may have slipped out of the millionaires club but it still grossed $960,594, a hearty sum for the relatively small Walter Kerr Theater.
Overall attendance fell by about 45,000 theatergoers to 227,045, which, compared to last year at this time, wasn’t so bad. The same frame in 2009 saw attendance sink by 75,000 to 204,876. Total capacity for the week was 81% vs. the 73% logged last year.
The 20 musicals grossed $16,131,069 for 86% of the Broadway total, with an attendance of 186,437 at 83.2% capacity and average paid admission of $86,52.
The eight plays grossed $2,623,140 for 14% of the Broadway total, with an attendance of 40,608 at 72.8 capacity and average paid admission of $64.60.
Average paid admission was $82.60 for all shows.