Musical's first week on the boards draws big bucks
“The Addams Family” had no trouble scaring up auds last week.
The new tuner racked up stellar sales of $1,192,213 from its first seven preview perfs, playing to houses that averaged almost 99% of capacity and landing at number two in the week’s Top Ten.
Those kinds of numbers rep a boffo first-week showing even for a much-anticipated tuner like “Addams,” which arrives in Gotham with the benefit of a familiar title and a cast that includes Rialto faves Nathan Lane and Bebe Neuwirth. Now it just remains to be seen whether that kind of momentum can be sustained through previews and after the critics weigh in early next month.
The musical’s out-of-town tryout in Chicago yielded a mixed bag of reviews and prompted some serious creative tinkering, but the show nonetheless broke Windy City box office records.
The jolt of new coin that came from “Addams” added to a spring week that saw Main Stem sales continue to pick up following the annual winter lull. Total box office hit $18.7 million for 32 shows on the boards, with attendance jumping nearly 40,000 to 239,297.
Also adding to the Rialto pot were new additions “Lend Me a Tenor” ($190,491 for four perfs), “Million Dollar Quartet” ($156,387 for three) and “Red” ($117,328 for four), all of which began previews last week.
The frame also saw play “Next Fall” ($109,638) draw glowing reviews, but don’t look for a boost in grosses just yet. Producers of the show stretched the production’s opening night festivities over two evenings, which means two perfs were essentially comped. It won’t be until this week and beyond that sales reports would log any increase prompted by the good press.
Meanwhile, the recently-opened revival of “The Miracle Worker,” up about $50,000 to $236,564, posted a heartening bump for a show that has struggled to attract crowds.
In general, almost every offering on the boards rose, with many of them — from “Wicked” ($1,505,286) to “The Phantom of the Opera” ($781,329) to “Chicago” ($483,133) — logging bumps of more than $100,000 each.
“A Behanding in Spokane” ($554,397) rose a healthy 28%, despite a critical reception that was in some cases less than enthusiastic, while previewing tuner “Come Fly Away” ($554,264 for seven previews) also picked up some steam.
The few productions to post losses didn’t suffer greatly. “All About Me” ($213,954) was down in the wake of its press weekend (ahead of an official opening later this week), and “Looped” ($151,549) also slipped in a sesh that accommodated the show’s press perfs and opening night.