Willis circles ‘Set Up’ with 50 Cent

Thesp in talks to star in heist actioner

Bruce Willis is in talks to star opposite Curtis “50 Cent” Jackson in heist actioner “Set Up,” which Hannibal Films is shopping to foreign buyers at AFM.

Pic is the first title from a recently announced $200 million fund that Jackson and Randall Emmett’s Cheetah Vision banner is teaming on with George Furla’s Hedge Fund Film Partners. Entrepreneur Richard Jackson is providing much of the equity for the 10-picture deal. Grindstone Entertainment/Lionsgate will release the films domestically.

Fred Malmberg (“Conan”) is exec producer on “Set Up.”

Paul Walker has been in ongoing talks to board the pic, written and to be directed by Mike Gunther.

“Set Up” revolves around a group of friends who are catapulted into the middle of a diamond heist that turns deadly.

Project continues the relationship between Willis, Curtis Jackson, Emmett and Furla. Jackson and Emmett/Furla Films, a separate banner, are producing Willis’ upcoming actioner “Catch .44” in association with Megan Ellison. Richard Jackson is providing financing.

Willis is currently in theaters in Summit Entertainment’s “Red,” starring alongside Helen Mirren, Morgan Freeman and John Malkovich. Film has grossed $65.5 million at the domestic box office to date. It’s still rolling out overseas, where it has already cumed $14.1 million.

This summer, Willis starred in Nu Image/Millennium and Lionsgate’s sleeper hit “The Expendables,” which grossed $103.1 million domestically and $158 million internationally.

Jackson’s previous acting credits include “Righteous Kill,” which grossed $40.1 million domestically, and “Get Rich or Die Tryin’,” which cumed $31 million.

Emmett/Furla Films has produced dozens of films, including “Righteous Kill,” “16 Blocks” and “Street Kings.”

Cheetah Vision has named Brandon Grimes to handle productions coming out of the new fund.

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