The Weinstein Co., which already has several fall releases on its sked, has lightened its load by pushing back Julian Schnabel-helmed “Miral” from Dec. 3 to a limited launch March 25.
Adding to the distrib’s fall shuffle, corporate downsizing drama “The Company Men” now will go out Dec. 10, instead of the original Oct. 22 opening date.
Some insiders say “Miral,” originally primed for a year-end awards push, was pushed back due to the film’s lukewarm reaction coming out of the Venice and Toronto film fests.
The move also allows for a more focused awards campaign for fest favorite “The King’s Speech,” opening Nov. 26, which nabbed the Toronto audience award.
“Miral” tells the fictionalized story of a girl, played by Freida Pinto, who grows up in a real-life orphanage founded in Jerusalem by Palestinian woman Hind Husseini (Hiam Abbass), around the time Israel was created in 1948. TWC acquired North American rights to “Miral” in June.
Meanwhile, “Nowhere Boy,” about John Lennon’s childhood, gotgot off to a solid start, opening at four locations last weekend, with plans for a platform release in coming weeks.
Ben Affleck pic “The Company Men,” which drew mixed reviews at Sundance, could benefit from attention for Affleck’s “The Town.” That pic has grossed a resilient $74.8 million domestically for Warner Bros.
TWC also made headlines with its third fall release, Ryan Gosling-Michelle Williams starrer “Blue Valentine,” which recently received an NC-17 rating from the MPAA. Pic, which launches Stateside Dec. 31, faces an uncertain B.O. fate if the rating sticks.
In its new date, “Miral” will go up against two wide releases: Warner’s “Sucker Punch” and 20th Century Fox’s “Diary of a Wimpy Kid” sequel.
“The Company Men” bows alongside Paramount’s limited launch of “The Fighter,” as well as wide entries “The Tourist” and “The Chronicles of Narnia: The Voyage of the Dawn Treader,” from Sony and Fox, respectively.