Studio politely puts manners maven project in play
Warner Bros. is minding its Ps and Qs with a project based on the manners maven Emily Post.Studio is developing an untitled romantic comedy that will play off the late Post’s bestselling book “Etiquette” — now in its 17th edition — and the empire it spawned, including books, seminars and etiquette coaching. Described as a “My Fair Lady” with the gender roles reversed, story centers on a prissy Emily Post manners coach who turns a rough-around-the-edges guy into a proper gentleman. Warners sparked to a treatment written by Nick Osborne, who runs the production side of Underground Films. Osborne, who will produce with Underground’s Trevor Engelson, received the cooperation of Emily Post Institute in November after members of Post’s family read his initial treatment. The institute provided input to Osborne, and then Underground shopped the revised treatment to Warner Bros., which just closed a deal with the institute to develop. Elishia Holmes is shepherding for Warners. Studios are increasingly looking to exploit recognizable brands and create storylines around even the most unlikely concepts, as evidenced by a slew of recent projects to go into development based on everything from toys like View-Master to nonfiction tomes such as “What to Expect When You’re Expecting.” Warners is currently out to writers. Underground’s upcoming credits include the Robert Pattinson starrer “Remember Me.”
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