Universal is getting strange — “Emily the Strange,” that is, acquiring rights to the Dark Horse comic and character of the same name with Chloe Moretz attached to star.
Dark Horse Entertainment prexy Mike Richardson will produce with Ron Reger exec producing alongside Dark Horse’s Keith Goldberg.
The character, created in 1993 by Reger and his Cosmic Debris company, is known for sayings like “Get lost,” “Be all you can’t be” and “Wish you weren’t here.” The gothy teen has appeared on products ranging from socks to guitars and skateboards.
First comics from Dark Horse were “The Boring Issue,” “The Lost Issue” and “The Dark Issue.”
“When I first met Chloe I knew I found my Emily,” Reger said. “She really identifies and understands the character, and has what it takes to bring her to life.”
Moretz’ credits include “Let Me In,” “The Fields,” “The Invention of Hugo Cabret,” “500 Days of Summer” and “Kick-Ass.”
Scott Bernstein and Maradith Frenkel will oversee the project for the studio.
“Emily the Strange” had been set up in 2005 at Fox Animation but the option lapsed before the studio moved into production.
Moretz is represented by WME and 3 Arts Entertainment; Dark Horse is represented by WME and Gotham Group.