Movie marketing maven Si Kornblit died July 2 of leukemia in Atlanta. He was 76.
As exec VP and head of worldwide marketing of Universal from 1987-93, he supervised the advertising, media reserach, promotion and publicity for more than a 100 films including “Jurassic Park,” “Field of Dreams,” “Scent of a Woman,” “Kindergarten Cop,” “Fried Green Tomatoes,” “Back to the Future,” “Cape Fear” and “Twins.”
Born in Antwerp, Belgium, Kornblit fled Europe with his family in 1940. He grew up in New York and attended NYU’s School of Commerce.
Kornblit began his 35-year career in showbiz in the mailroom of DDB in Manhattan in the ad agency’s early years. He moved to L.A. in 1979 and supervised the agency’s movie accounts. He was exec veep and g.m. of ad firm Doyle Dane Bernbach Worldwide’s L.A. brand before jumping to Universal.
Kornblit was a voting member of the Academy of Motion Picture Arts and Sciences.
In 1994 he retired to Atlanta, where he was a member of the board of governors of the NATAS/Southeast Chapter and was appointed to the Georgia Film, Video & Music Advisory Commission. He served on the boards of the Atlanta Film Festival 365 and the Atlanta Jewish Film Festival. In 2006 he became an actor working in independent films, commercials and community theater.
Kornblit was a guest speaker on movie marketing to students at UCLA, USC, the Goizueta School of Business at Emory U. and Georgia State as well as numerous college and industry-sponsored career forums. From 2001-03 he served as director of the Film Institute, which he helped establish for Continuing Education at Kennesaw State U. in Georgia.
Survivors include his wife, Bobbi, and two daughters.
Donations may be made in his name to the Leukemia and Lymphoma Society.