U.K. TV programs and formats continue to be popular overseas with sales up 9% to £1.34 billion ($2.11 billion) last year, despite the recession.
A survey of British producers, released by U.K. industry org Pact at the Mipcom TV sales mart in Cannes on Monday, showed that exports to the U.S., the U.K.’s largest market, rose 3% to $766 million. Australia and New Zealand repped the greatest growth area for the second year running, up 32%.
Sales of finished programming rose 10% to $867 million and format sales were up 25% to $188 million. Revenue from producing formats abroad increased 124% to $65 million
North America repped 41% of export revenue; Europe contributed 29% and the rest of the world 30%.
Alongside formats, U.K. producers cited comedy, crime, docus and reality programming as their areas of expertise, and claimed that the U.K.’s reputation for high production standards helped boost exports.
Chris Bonney, managing director of Outright Distribution and a Pact council member, said: “For independent producers, these revenues are increasingly vital as the domestic market gets squeezed by reductions in the broadcasters’ production budgets.”