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Tweaking the talk

Day two of the Variety-sponsored marketing summit

On day two of the Variety-sponsored marketing summit, group editor Tim Gray spoke with Summit Entertainment’s Rob Friedman on game-changing marketing concepts. Executive editor Steve Gaydos moderated a panel on merging marketing ideas from the majors and the indies. And execs heard a live pitch session.

STUDIO EXECS IN DISCUSSION: MAJORS AND INDIES IN INNOVATION
Summit’s Nancy Kirkpatrick, flanked here by DreamWorks Animation’s Anne Globe and Visio’s Dennis Rice, is in charge of “Twilight” series marketing. She said of fan involvement: “We take a lot of ideas from the fans, like the whole Team Edward/Team Jacob.”

PITCH ME
Elias Plishner of Sony’s Worldwide Digital Media hears pitches at the Media Innovation to Change the Game for Marketers session.

CHANGING THE GAME
Simulmedia’s Jon Werther, left, SCVNGR’s Anand Chopra-McGowan and Miso CEO Somrat Niyogi at the Media Innovation to Change the Game for Marketers panel. Each company had five minutes to make its pitch on the future of advertising.

MEDIA EVOLUTION EQUALS PR REVOLUTION
Bladimiar Norman of 42 West: “You need to get people who love the film in your back pocket, so when that time comes, you utilize them … in a more focused environment.”

Photos by John Shearer/WireImage.com

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