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Trio forms Brigade

New marketer to handle traditional, digital campaigns

A trio of marketers has launched Brigade, an entertainment publicity, digital marketing and creative agency with its HQ in Gotham and additional execs and staff in L.A.

Brigade was founded by digital marketing exec Tom Cunha, praiser Adam Kersh and social-media strategist Jean McDowell. Its current workload includes theatrical release campaigns for Lena Dunham’s “Tiny Furniture” and Xavier Dolan’s “Heartbeats,” as well as digital PR for upcoming offerings “For Colored Girls” and “Rabbit Hole.”

Kersh, a former publicist for Lionsgate and 42West, leads a traditional publicity arm for films, filmmakers, fests and talent. Cunha, who previously headed the interactive division of Mammoth, and McDowell, who has stints at Lionsgate and Special Ops Media under his belt, top the digital marketing division, concentrating on areas including media planning, promotions, social media, websites, banner ads and viral applications.

Brigade aims to handle traditional publicity and digital pushes for theatrical, TV, home entertainment and video-on-demand releases, plus publicity strategy for film fests, filmmakers and other talent.

Work so far has included creative campaigns for CBS skein “The Good Wife” and Sony Picture Classics doc “Inside Job.” Company also reps individuals including Mark Duplass, Lynn Shelton and Dax Shepard.

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