‘Tree’ close to finding new home

Apparition moving out of theatrical distribution

With Terrence Malick’s “The Tree of Life” close to finding a new U.S. distributor, Bill Pohlad’s Apparition is getting out of the theatrical distribution game.

Tuesday brought a second round of layoffs at Apparition, with all but a few employees let go in the company’s New York and Los Angeles offices.

Tree of Life” was the only remaining title on Apparition’s slate. While the company had been expected to release the film this year, the pic was never given a release date.

Insiders say Apparition may not completely shutter. They added that Pohlad didn’t want to make the cuts until talks for a new distrib for “Tree of Life” were in advanced stages.

Apparition is working with CAA to place the pic with a U.S. distrib.

Pohlad produced “Tree of Life” via his River Road Entertainment label, so he remains heavily invested in the film’s fate.

Tuesday’s layoffs didn’t come as a surprise. Nor was Apparition expected to be making significant acquisitions at the upcoming Toronto Film Festival.

On June 30, Pohlad cut Apparition’s workforce by 60% to roughly 15 staffers. That followed veteran distribution exec Bob Berney’s abrupt departure in May, only one year after he and Pohlad — a financier and producer — teamed to launch Apparition.

Many of those laid off were part of the team Berney brought with him.

At the time of the first round of layoffs, Pohlad said he was committed to an effort to stay in the distrib biz and tapped former Lionsgate prexy Tom Ortenberg as a consultant to assist on the distribution and marketing strategy for “Tree of Life.”

The Malick pic wasn’t done in time for the Venice, Telluride or Toronto film festivals, but that doesn’t preclude a 2010 release and awards run. Or a new distributor could opt to wait for a 2011 release.

More Scene

  • 'Jumanji: Welcome to the Jungle' film

    Dwayne Johnson, Kevin Hart's 'Jumanji' Maintains 'Soul' of Robin Williams Original

    With Terrence Malick’s “The Tree of Life” close to finding a new U.S. distributor, Bill Pohlad’s Apparition is getting out of the theatrical distribution game. Tuesday brought a second round of layoffs at Apparition, with all but a few employees let go in the company’s New York and Los Angeles offices. “Tree of Life” was […]

  • John Cena Ferdinand

    'Ferdinand' Director on Why John Cena Was Perfect for Title Role

    With Terrence Malick’s “The Tree of Life” close to finding a new U.S. distributor, Bill Pohlad’s Apparition is getting out of the theatrical distribution game. Tuesday brought a second round of layoffs at Apparition, with all but a few employees let go in the company’s New York and Los Angeles offices. “Tree of Life” was […]

  • Asian-American Unforgettable Awards 2017

    'Westworld's' Leonardo Nam Says Seeing Asian Actors in ‘Star Wars’ ‘Feels Normal’

    With Terrence Malick’s “The Tree of Life” close to finding a new U.S. distributor, Bill Pohlad’s Apparition is getting out of the theatrical distribution game. Tuesday brought a second round of layoffs at Apparition, with all but a few employees let go in the company’s New York and Los Angeles offices. “Tree of Life” was […]

  • Mark Hamill'Star Wars: The Last Jedi'

    'Star Wars: The Last Jedi' Honors Late Carrie Fisher at Elaborate Premiere

    With Terrence Malick’s “The Tree of Life” close to finding a new U.S. distributor, Bill Pohlad’s Apparition is getting out of the theatrical distribution game. Tuesday brought a second round of layoffs at Apparition, with all but a few employees let go in the company’s New York and Los Angeles offices. “Tree of Life” was […]

  • Ajit Pai Free Speech

    FCC Chair Plays for Laughs at D.C. Event Amid Fierce Net Neutrality Debate

    With Terrence Malick’s “The Tree of Life” close to finding a new U.S. distributor, Bill Pohlad’s Apparition is getting out of the theatrical distribution game. Tuesday brought a second round of layoffs at Apparition, with all but a few employees let go in the company’s New York and Los Angeles offices. “Tree of Life” was […]

More From Our Brands

Access exclusive content