"We really wanted to make sure it portrayed the real feel more than anything," Rogen told the audience. "And I'm sure you all know a million times more about the Green Hornet than 99% of the people who will be seeing this trailer."
Following a brief Q&A, Rogen was supposed to then run next door and introduce the "Hornet" trailer on Jimmy Kimmel Live! but the late night talk show was having technical difficulties so the teaser never aired on ABC. (The 12:45AM ET online launch of the trailer, however, was still kept.)
Based on the popular 1960s TV show, "The Green Hornet" tells the story of a playboy heir (Rogen) to an L.A. newspaper fortune who resorts to fighting crime against the city's evil dwellers. Cameron Diaz, Christoph Waltz and Jay Chou also star.
Sony's 3D action-comedy hits theaters on January 14, 2011.
Follow Stuart Oldham on Twitter.