Spain's Vodka sells first toon series

MADRID — Turner Broadcasting System has signed a deal to bring Spanish 3D toon skein “Jelly Jamm” to its network in more than 130 countries across Europe, the Middle East and Africa.

Budgeted at E7.4 million ($9.6 million), “Jelly Jamm” is co-produced by Madrid-based Vodka Capital with toon studio 737 Shaker, Portugal’s DVD distrib Big Picture, pubcaster RTVE and toymaker Bandai Europe.

Vet Spanish animation execs David Cantolla, co-creator of Zinkia’s worldwide toon hit series “Pocoyo,” and Victor Lopez, former Zinkia CEO, led the “Jelly Jamm” production team.

Studio 737 Shaker has also teamed with Segovia’s R&D public entity Circulo de las Artes y la Teconologia as a strategic partner in “Jelly Jamm’s” production, hosting the 3D animation and rendering teamwork.

Aimed at 4-6 year olds and structured as 52 11-minute episodes, “Jelly Jamm” is set on a magical planet called Jammbo, the origin of all music in the universe. It follows the adventures of five friends and the fun times they have with games, music and dance.

Cantolla, Lopez and Vodka co-founder Steven Posner teamed in 2008 with former Telefonica Intl. CEO Juan Perea to launch Vodka Capital to create, finance and manage TV contents with the capacity to become international entertainment brands.

Another Vodka project is lifestyle/entertainment brand “Faster Inside,” a joint-venture with two times Formula One world champ Fernando Alonso, aimed at 12-17 year olds.

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