Sweden: Signs point to falling auds

AFM Territory Report

Sweden has long been a relatively stable market for international and home-grown fare, but this year the signs are that audiences are falling.

Local films have traditionally accounted for 25%-30% of the market and international indie fare for around 15%.

Top indie film in Sweden this year so far is “Snabba Cash” (Easy Money), a gangster movie based on a popular local novel. Released in January, it has taken $8.3 million and remains just ahead of “Twilight: Eclipse,” which has clocked up just over $8 million since its August release.

Both films are distributed by Danish regional production and distribution powerhouse Nordisk Film.

But it is not all good news.

“The market is getting tougher for indie films this year. This is a title driven-market, and it is becoming harder to judge what will be a hit or a miss,” says Robert Enmark, who handles foreign acquisitions for Svensk Filmindustri.

Johannes Glaumann, sales coordinator at Nonstop Entertainment, says that although arthouse movies had a “defined audience” in Sweden’s urban centers, titles needed to be carefully selected.


Top 2010 indie film: “Snabba Cash,” $8.3 million (Nordisk Film)

Recent pickups: “Dredd,” Svensk Filmindustri; “Submarine,” Nonstop Entertainment; “Biutiful,” Nordisk

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