Distributor sells rights to 1970 film

A lucky bidder can own the rights to see the Italian Stallion ride again.

Sylvester Stallone’s first film, a 1970 softcore erotic pic originally titled “The Party at Kitty and Stud’s” but later re-named “Italian Stallion” by Bryanston Distributors after Stallone found mainstream success, was put up for auction on eBay by the company on Nov. 10. After 31 bids, it was sold for a bid of $412,100.

The buyer gets the original 35mm negatives as well as worldwide rights to the film. “Italian Stallion” has gained cult status over the years as hardcore material has been added. Stallone told “Playboy” in a 1978 interview that he was paid $200 for two days of work, and that after “Rocky” came out, the people behind “Kitty and Stud’s” tried to sell the erotic film to him for $100,000. “Italian Stallion” was released theatrically in 1976, then again in 2007.

“The negatives were actually lost for a while,” says Edward Parry, president of Bryanston. Perry says MGM tried to buy the film in 2009, but the deal fell through, and he sees this as a prime time to sell the rights: “Who would’ve thought that at 64 he (Stallone) would be at the top of his game?” Parry says.

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