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SPE-Asia taps ‘Hawaii,’ ‘Blue Bloods’

CBS deal includes newly-produced scripted dramas

MADRID — SPE Networks-Asia has inked with CBS Studios Intl. to preem Asia-wide CBS’ newly produced scripted dramas on SPE Networks-Asia channels, including AXN.

Kicking in with this upcoming fall’s TV bows, deal takes in CBS’ new hit duo: the rebooted “Hawaii Five-O” and Tom Selleck starrer “Blue Bloods.”

Deal also includes comedic drama “The Defenders,” with Jim Belushi and Jerry O’Connell, plus selected reality series, and the original version of “Hawaii Five-O.”

It also extends to SPE Networks-Asia’s genre channel AXN Beyond, and femme-skewed net Sony Entertainment Television.

Playing primetime Monday, “Hawaii Five-O” scored 12 million viewers, a 3.5/9 in 18-49, and was just 10% off its bullish series premiere numbers a fortnight ago.

Though not as strong in 18-49 — 2.0/7 — “Bloods” edged down just 10% last Friday from its opening night, and notched up 11.2 million eyeballs.

New programs will preem across Asia on SPE Networks-Asia from fourth quarter.

Like many studio deals announced at Cannes’ Mipcom mart this year, the SPE Networks Asia-CBS Studios Intl. deal builds on a past relationship: the “CSI” franchise and “NCIS: Los Angeles” have both been signature shows on SPE Networks-Asia ‘s AXN, said Ricky Ow, senior VP and general manager, SPE Networks-Asia.

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