Sony pushes back ‘Green Hornet’

Seth Rogen-starrer moved from Dec. 22 to Jan. 14, 2011

“The Green Hornet” is going 3D, but it’s also on the move: Sony Pictures is moving the Seth Rogen starrer from the prime holiday slot of Dec. 22 to the slower Martin Luther King weekend.

The Michel Gondry-helmed pic will now open Jan. 14, 2011.

The studio bristled at the notion that bad buzz surrounding the project played a role in its decision to abandon one of choicest days on the box office calendar. Instead, Sony said that once the decision was made to incorporate 3D during the production process, “Green Hornet” needed to find a frame with sufficient digital screens. A number of 3D pics have already staked out December slots including “Tron: Legacy” and “Yogi Bear.”

“We’ve had a lot of success with the Martin Luther King frame, including ‘Paul Blart,'” said the studio’s marketing and distribution topper Jeff Blake. “We couldn’t be more excited about ‘Green Hornet.’ In fact, we’re doubling down by making it 3D.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety