Murdoch to expand comedy content

Elisabeth Murdoch’s Shine Group has added yet another U.K. shingle to its stable, buying comedy specialist Brown Eyed Boy for an estimated £400,000 ($600,000).

Boy, whose shows include cult laffers “Little Miss Jocelyn” and “3 Non Blondes,” joins Dragonfly, Kudos, Princess Prods. and Shine TV in Murdoch’s British production empire.

Boy is 49.9% owned by Motive Television and 50.1% owned by managing director Gary Reich, the ex-BBC executive who founded it in 2002.

Motive, which is listed on the U.K. Alternative Investment Market, said it had sold its holding for $308,000.

It has not been disclosed how much Shine paid for the stake owned by Reich, who will continue to lead Boy under its new ownership.

Shine said the deal gives the shingle the opportunity to expand creatively, potentially via new co-production initiatives involving other Shine Group companies.

Murdoch said, “We’ve made no secret of wanting to expand the group’s comedy offering and could not have found someone better suited than Gary with which to do so.”

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