Theater ad company, National Amusements continue pact
Theater advertising company Screenvision has renewed its long-term deal with Sumner Redstone’s Massachusetts-based exhib National Amusements.Deal, announced Monday, reps a major move for newly appointed Screenvision CEO Travis Reid, who left DCIP last month to head the ad company. As part of the deal, Screenvision will retain exclusive selling rights to the on-screen pre-show for National Amusements and will share in-theater promotion rights with other ad firms across the loop’s 34 U.S. locations. “Expanding our relationship with National Amusements’ footprint ensures we will continue to reach a vast audience with our first-rate pre-show,” Darryl Schaffer, exec VP of Screenvision’s exhib relations, said in a statement. Screenvision’s network is comprised of more than 15,000 screens at some 2,400 domestic theaters. National Amusements operates more than 950 screens via its Showcase, Multiplex and Cinema de Lux brands in the U.S., U.K. and South America.