Producer adds Mexican arm to Spanish studio

MADRID — Mexican film and TV producer Elisa Salinas has joined Spanish mini-major Filmax Ent. as member of the board of directors at Filmax’s production division.

Elisa Salinas’ incorporation will provide Filmax “with great opportunities for future projects, both in film and TV” in the Spanish-speaking market, said Filmax chairman Julio Fernandez.

Salinas started her career at Mexican broadcaster TV Azteca after her family acquired Azteca in the mid ’90s. In 1996 she was appointed VP of soap opera production, launching more than 35 TV shows, most of them for Mexican primetime.

Salinas entered film production in 2002 through her Mexico-based production-distribution company Corazon Films. She has produced or exec produced around 30 feature films, often U.S. projects, such as “Borderland,” “The Wicker Man” and “King of California.”

“What most attracted my attention about Filmax was the enormous amount of talent they have working for them,” Salinas said. “I believe that my experience and expertise in the TV and distribution sectors can bring many positive aspects that will give all this talent an extra dimension.”

With Filmax’s film production division financing international genre filmmakers such as the “REC” franchise helmers Jaume Balaguero and Paco Plaza, a key question is to what extent Salinas’ appointment will herald a larger focus at Filmax on TV production.

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