Elie Dekel, who left as chief of Fox Consumer Products last year to head up Saban Brands, is starting to fill out his executive ranks to manage how “The Mighty Morphin Power Rangers” and other properties are exploited across various licensing and merchandising platforms.
Nina Leong has been tapped as senior VP, licensing and oversees all current licensed products and programs, and will develop partnerships around new properties.
She previously spent 11 years at Disney’s Consumer Products division, as VP of retail development and VP of licensing. She also was exec VP of consumer products for The Firm, where she launched the Pony brand.
Meanwhile, David Shuman has joined the company as VP of finance. He recently served as executive VP of finance for the North American divisions of Live Nation and senior VP of development and planning for the event producer and venue owner.
Rami Yanni, who previously chaired the trademark practice group at Greenberg Glusker in Los Angeles, has also joined the company as senior VP of business and legal affairs, while Kirk Bloomgarden has been appointed senior VP of international licensing and will oversee the expansion of overseas business. He was recently exec VP of worldwide consumer products and marketing for Cookie Jar Entertainment.
In May, Saban Capital Group said it will commit more than $500 million to launch Saban Brands to acquire entertainment, lifestyle, fashion, celebrity and consumer brands, including the “Power Rangers,” which it recently acquired back from Disney. Dekel is Saban Brands’ prexy.