‘Runaways’ nabs $800k in B.O. bow

Film sings to older fans; 'Greenberg' average is tops

The specialty box office saw a clutch of promising openings this weekend, led by Apparition’s rock biopic “The Runaways,” which grossed an estimated $803,629 at 244 locations.

But despite starring Kristen Stewart and Dakota Fanning, the pic hasn’t yet tapped into younger auds, and most filmgoers were in the 25 and older demo that remembers the band’s heyday.

Still, Apparition CEO Bob Berney said he hopes strong word-of-mouth driven by the film’s edgier aspects, along with the soundtrack, will entice broader demos when it expands on April 9.

Also entering the frame in limited release was Focus Features’ dramedy “Greenberg,” starring Ben Stiller. Directed by Noah Baumbach, pic scored the frame’s highest per-screen average with $40,144, after launching with an estimated $120,432 at three engagements in New York and L.A.

Micro distrib Music Box launched Swedish pic “The Girl With the Dragon Tattoo,” with a wider-than-usual release of 34 locations, grossing $340,408. Based on the bestselling novel, pic grossed more than $100 million in Europe and is set for a U.S. remake.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading