Relativity Media is opening a beachhead in India.
The company announced Wednesday it is partnering with India’s Fuse Capital to form Mumbai-based Relativity Media India.
RMI will handle distribution for all future Relativity Media single pictures for the Indian market and acquire English-language films from other Hollywood studios and producers for distribution in India across all platforms.
RMI also plans to develop, produce and distribute local language content by partnering with Indian talent. This will include creating original content for film, television and video games, as well as licensing, adapting and remaking internationally successful content and formats for India.
The company is currently acquiring distribution rights to more than 30 English-language films.
Heading the company as chairman and COO is Fuse’s Keyur Patel. He and Relativity CEO Ryan Kavanaugh have hired a team of 11 executives who will oversee marketing, distribution, finance, legal and creative.
Kavanaugh said, “The idea for RMI rose out of a deep desire to enter this new and rapidly expanding market. Keyur’s expertise in production, distribution and in the digital world will make this a seamless extension of the Relativity brand.”
Patel is best known as an investor in technology and TV companies including India TV and NDTV.