A phalanx of security guards and PR folks rushed Justin Bieber from the purple carpet to backstage at Variety’s Power of Youth event on the Paramount backlot. Even at such a star-studded event, the symptoms of Bieber fever were overwhelming. But once onstage, the young star quickly deflected attention from his celebrity to his charity, which builds schools and increases educational opportunities in the developing world.
“It’s not about me. It’s about Pencils of Promise,” Bieber said of the philanthropic org.
Other honorees at Sunday’s event also spoke passionately about their causes: Bow Wow on Education Through Music-LA, Victoria Justice on Girl Up, David Henrie on LA’s BEST and Shailene Woodley on All It Takes.
Grownups, youngsters and everybody in between left psyched.
“My girls wanted to meet Justin Bieber,” said Mark Wahlberg, “and they came away with pictures of Justin Bieber and also with an understanding of what giving back to the community means.”
Pumpkin carving, performances and activities from event sponsors kept all the kids busy. Meanwhile, the presenting sponsor, the Hub, announced its charitable partnership with GenerationOn, further empowering the youth of America.
Power of Youth has raised more than $2 million in four years.