Multi-platform release for Beyonce concert film

Theatrical release to be followed by ABC broadcast, DVD

Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday.

“I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26.

Screenvision plans to team up for the theatrical screening with existing exhib partners Carmike Cinemas, Mann Theaters and Landmark Theaters. Screening will be free on a first-come, first-served basis.

Pic follows the multi-hyphenate on her summer 2009 tour that spanned 32 countries and saw attendance north of 1.1 million. Beyonce’s “I Am … Sasha Fierce” was one of her bestselling solo albums, shifting more than 6 million copies since its release in 2008.

“This is a great opportunity for fans to see Beyonce in concert,” said Darryl Schaffer, Screenvision’s exec veep of exhib relations.

Screenvision is running 30-second spots in some theaters as well as other pre-show programming and in-theater marketing. Cities to get “I Am” include L.A., San Diego, Dallas, Houston and Atlanta.

More Film

  • European Parliament Rejects Key Proposed Digital

    European Parliament Rejects Key Proposed Digital Single Market Regulation

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

  • Gaumont's Christmas Comedy Santa & Cie

    Gaumont's French Christmas Comedy 'Santa & Cie' Set for Massive Roll-Out in China

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

  • Get Hard

    Writer Claims 'Get Hard' Ripped Off His 'Prison 101' Idea

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

  • Charles Rivkin

    CineAsia: Charles Rivkin Looks to Asia as Locomotive for Theatrical Cinema

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

  • Tax Plan Strikes Fear Among Below

    Hollywood's Below-the-Line Workers Anxious About New Tax Plans

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

  • Detective Pikachu

    Film News Roundup: Live-Action 'Detective Pikachu' Gets 2019 Release

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

  • Movie Chain AMC Exploring Investment in

    Movie Chain AMC Exploring Investment in Saudi Arabia

    Theater advertising company Screenvision will digitally distribute Beyonce’s concert film “I Am … World Tour” in 14 U.S. theaters for an exclusive run Thursday. “I Am,” which was produced, directed and edited by Beyonce, will air Thanksgiving Day on ABC, followed by its DVD release on Nov. 26. Screenvision plans to team up for the […]

More From Our Brands

Access exclusive content