Imagine a premiere on any given night in Hollywood. Then multiply that by at least five. That’s what San Diego’s nightlife scene has turned into during Comic-Con as studios, TV networks, agencies, websites, videogame publishers and magazines offered up a party each night over the fanboy fest’s four-day run last week.
Sony re-created Britt Reid’s garage from “The Green Hornet” Thursday night, complete with the Black Beauty sedan and Green Hornettes, where pic’s stars Seth Rogen, Christoph Waltz, scribe Evan Goldberg, helmer Michel Gondry and producer Neal Moritz were on hand. Elsewhere that night, Universal screened “Scott Pilgrim vs. the World,” and held an after-party, and cast members of “Machete” served tacos from a truck to promote the Fox pic.
The Hard Rock Hotel hosted the other bigger bashes, including Capcom and Entertainment Fusion Group’s “Marvel vs. Capcom 3: Fate of Two Worlds” shindig with Big Boi from Outkast performing on the Woodstock Terrace. Downstairs, Seth Green and J.J. Abrams visited G4 and Lucasfilm’s Gphoria Strikes Back event, while next door, Sony’s PlayStation Gaming Cocktail Event and another from Xbox 360 offered up eats, treats and 3D vidgames for attendees.
Throughout the Con, the Omni Hotel served as a refuge from the crowded convention center in the Wired Cafe, which re-created “True Blood’s” Merlotte’s Bar, complete with appearances from the show’s stars Anna Paquin, Stephen Moyer and Sam Trammell, who took a turn behind the makeshift watering hole to sling a few drinks. Also on hand was sponsor Nintendo, which attracted a slew of filmmakers, including helmer Robert Rodriguez to pick up and play the gamemaker’s new “Dragon Quest IX.”
On Friday, Warner Bros. offered a happy hour cocktail bash with the Barenaked Ladies who entertained Bruce Greenwood, Misha Collins and head honcho Alan Horn. Afterward, guests headed over to Dusk ‘Til Con, sponsored by Starz, who used the event to promote “Spartacus: Blood & Sand” by lining the sides of the Stingaree club with Trojan soldiers. The Weinstein Co. held a poolside bash for “Piranha 3-D,” while Disney’s “Tron: Legacy” party took place inside Flynn’s Arcade. At the same time, UTA, Electronic Arts and Geek-week and Starlight Runner Entertainment threw a rooftop bash, overlooking the Petco Park at the Western Metal Supply Co. to fete Rutina Wesley, Bill Hader and Chris Parnell. Not to be outdone, Sony paired up with Maxim and Ubisoft to promote “The Other Guys” on the rooftop at the Hotel Solamar that attracted Will Ferrell, Mark Wahlberg and Eva Mendes.
Show’s soirees wrapped up Saturday with Entertainment Weekly and Syfy’s Comic-Con party from Hotel Solamar that featured the cast of “Glee” with “The Avengers”-helmer Joss Whedon.