Marketing maven Gary Allen killed in crash

Promoted 'Midnight Cowboy,' 'Star Wars,' 'The Graduate'

Marketing maven Gary Allen died of injuries from a motorcycle accident March 15 in Los Angeles. He was 68.

Allen was responsible for creating trailers, posters/one-sheets and radio spots for films from “Midnight Cowboy” to “The Graduate,” “Animal House” and the original “Star Wars.”

Born in East Orange, N.J., Allen’s career in film promotion began with 1965’s campaign for United Artists’ “How to Murder Your Wife,” according to his blog on MySpace.

Along with partner Joe Menza and his wife, Barbara Toennies, he founded Entertainment Marketing Concepts in 1982, which continues to produce marketing materials and documentaries for films.

Allen is survived by his wife, five children and two grandchildren.

In lieu of flowers the family requests donations to Heal the Bay.

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