Former Cinetic Media exec Matt Littin will run ErGo Media Capital, a new Gotham-based entertainment investment firm.
Backed by a venture capitalist’s private fund, ErGo will look to invest in film, videogame, music, television and new-media companies and projects. It could offer up to $15 million in equity per deal.
Littin said he’s already looking at a wide array of prospects, including in films, P&A funds and distrib outfits. ErGo will invest only in films that have domestic distribution in place.
Outfit is backed by ErGo Ventures, an investment vehicle with holdings in aerospace, food and wine, real estate and technology.
Littin spent a decade working for entertainment attorney John Sloss’ financing and sales consultancy Cinetic. He departed his post there in October.