Italian parents stage ‘Avatar’ protest

Groups complain about unrestricted access

ROME — “Avatar” is sparking protests from parents’ groups in Italy where the James Cameron blockbuster bows Friday with a controversial general admission rating.

Fox is releasing “Avatar” on a massive 910 Italo screens — 410 of which are 3D equipped — totally unrestricted, unlike most of the rest of the world. Pic is going out later in Italy compared with most other territories to avoid clashing with local comedies that customarily dominate the Italo box office over the holidays.

Elsewhere the MPAA’s PG-13 rating for “Avatar,” “for intense epic battle sequences and warfare, sensuality, language and some smoking,” has been echoed by age restrictions in most countries, such as 12 in Germany, a 12A (accompanied) in the U.K., and 14 (accompanied) in most of Canada. Exceptions include Quebec and France where “Avatar” has also hit screens unrestricted.

In Italy, the “Avatar” general admission rating prompted the Italian parents org Moige to complain that “the decision represents a discrimination against the protection of Italian children,” citing the fact that U.S. President Barack Obama saw the film with his kids, Malia, 11, and Sasha, 8, in accordance with its PG rating.

Another group, Italian children’s advocacy org. AGE, is also urging that Italy — where restrictions on movies are either under 14 or under 18 not admitted — should adopt a ratings category similar to PG-13 in the U.S.

Italy’s quirky ratings system, devised in 1962, has long triggered loud lamentations, most recently in 2007 when Mel Gibson’s ultraviolent “Apocalypto” went out with a G rating.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading