Friends, colleagues praise her 'utter humanity'

As the biz reacted to her shocking death, Ronni Chasen was remembered by longtime clients and associates as an exceptional publicist and devoted friend.

“Ronnie was a loving and caring person who treated her clients like they were her own family. She was my sister and best friend and we shared so many wonderful times together.”

“Ronni was a dear friend and cherished member of our community. She was at our (‘Burlesque’) premiere last night and so full of her trademark energy and love of life. We are heartbroken, shocked and completely devastated.”

“I am deeply saddened by the news of Ronni’s unexpected passing. Ronni Chasen is a legend in this industry, and I feel honored to have had the opportunity to work with her. Our thoughts are with her family, her friends and her team at Chasen & Co.”

“She was part of my family. She came over and she was with us for Passover every year. I think for her clients, they weren’t clients, they were family. She did a great deal for (film) composers and made the composers really become recognized for what their contribution was.”

“I’m profoundly sad, devastated, mad, incredulous and lonely. Ronni was the best. And in a town where “the best” is used much too casually, she was truly singular. She really cared, she had a heart of gold, she was a fighter and a total pro. She knew everything and everyone, and for 20 years she told me to tuck in my shirt, to smile at the camera, to have a shave and not say anything foolish. She protected me, fiercely and brilliantly in choppy waters that she navigated with grace and style.”

“She was a great friend and a real, real champion of movies. I think that because she was such a firm believer and lover of movies, it was never about politics for her. It was never about (whether) anybody was too much of an underdog. She was going to fight and make sure that their work was seen, heard and celebrated. … We were in an ‘Alice in Wonderland’ marketing campaign meeting…and people were talking about the prospects of some of the other movies. She turned to me and whispered, ‘Don’t kid yourself honey, it’s a great film.’”

“She worked with us on every picture we made since ‘The Verdict’ and has been a loving and dear friend for so many years. To think of not being able to get her on the phone is unimaginable. She was the best publicist in the business in our opinion whose tireless and determined energy combined with her love of movies made her one of a very special breed.”

“There was no one like Ronni Chasen. Passionate. Dedicated. Tenacious. Loyal. Lovable. She was an iconic publicist who loved her clients and always strived to do her best for them. To me she was not only my colleague and mentor for over 18 years but also my dearest friend and a part of my family. I will feel her loss every day, but she will always be a part of my life.”

“Ronni’s death is shocking and tragic. I mourn her loss both as a colleague and as a friend. She was one of a kind.”

“Ronni had a unique combination of utter professionalism and utter humanity. She was always there with an idea or a strategy, and she was always there with a kind word and a hug.”

“Ronni was loved and respected by everyone. She was part of the fabric of an industry that meant everything to her. Her work was her playground. Ronni loved every minute of what she did and, in return, her clients were equally dedicated to her. Ronnie was my best friend, my mentor and my sister, and she will be dearly missed by me as by everyone in the industry. … She was always a press agent, never a publicist.”

“Ronni was an original. There was nobody like her. She had a great passion for what she did and she always, always had a wonderful sense of humor that was something to treasure. She was very dedicated and committed to her work. She was just great at her job. She was just one in a million. She touched so many people. She was an amazing lady. It’s a huge loss for a lot of people.”

“This tragic loss is as emotional as losing a dear family member because Ronni was a member of every family engaged in entertainment PR. We are all heartbroken.”

“She was a strong, composed and classy woman and really had her own style. She had this innate sense of what it took to get an (award) voter to get connected to your work as a songwriter and composer and get them to vote and to recognize the work you did. She was the go-to person for all Oscar and Golden Globe campaigns and really created a business for it.”

“Ronni was a remarkable lady — one of the hardest working, most dedicated and committed individuals I’ve ever known. She believed so strongly in people — those she represented, those with whom she worked and those she considered friends. Above all, she was filled with abundant ideas, energy and kindness. It is so hard to comprehend that all of this is gone in an instant.”

“She laid the groundwork for so many others on how to be a top publicist in the film music industry, representing top composers and songwriters. She was tenacious, a force of nature, working tirelessly for her composer clients. She will be sorely missed in our film music community.”

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more