Hollywood pigpiles on friends with benefits

Projects with similar themes line up at Par, Sony, NBC

Hollywood has the hots for friends with benefits.

Sony Pictures, Paramount and NBC all have projects where these special relationships are the central focus of the pic or show’s premise.

And they are all expected to bow in 2011.

While Hollywood’s penchant for copycat development (volcanos in 1997, asteroids in 1998, the Three Musketeers in 2011, vampires — even Truman Capote got two biopics a few years ago), it’s unusual to see a phrase that’s entered the pop vernacular catch on in so many places at once.

Steve Ward, CEO of Master Matchmakers and host of VH1’s “Tough Love,” says unfettered romance is becoming even more socially acceptable.

“We live in a society that wants instant gratification,” Ward says, “so it is becoming more and more common … to see these types of relationships.”

A Paramount insider merely says they thought the script was very funny and that there was a feeling this was a fresh take on the relationship comedy.

As long as everybody understands the rules upfront.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety