BEIJING — The Chinese box office could approach $1.5 billion this year, a rise of 61% on the previous year, according to La Peikang, a deputy director of the State Administration of Radio, Film and Television.
Chinese films accounted for a 56.6% of the local market last year, the exec said.
However, overseas blockbusters, limited to 20 per year on a revenue sharing basis, continued to do well.
This year’s B.O. figures will be dominated by Hollywood, with “Avatar” earning $190 million here, as receipts continue to rise strongly in the world’s fastest growing movie market.