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Highlights of the Film Marketing Summit

A look into the Variety event

Summit kicks off with a conversation between Variety Group editor Timothy M. Gray and 20th Century Fox honcho Tom Rothman about innovators, finding and championing big ideas and getting a message out.

Other highlights of the day include:

10:15-11:30 a.m. What marketers can learn from the videogame world, with key gaming industryites offer insight into marketing and customer loyalty.

Noon-1:15 p.m. The hot topic of compressing window and the impact on marketing and potential efficiency for cross-platform releases.

4:15 – 5 p.m. Buzz vs. Secrecy — how to plan the correct balance between building buzz and holding enough back to ensure mystery and driving intensity for opening day at the box office.

5-6 p.m. Connecting to consumers through social media offers a huge opportunity for movies marketers. Select businesses on this panel will present tools and insight for the biz.

Second day launches with another in the innovators conversations featuring Gray and on this day, Summit Entertainment’s Rob Friedman.

Highlights include:

10-11:15 a.m.:Media innovations emerge in a moderated live-pitch session where undiscovered companies present the future of marketing to a panel of media executives.

2:30-3:45 p.m.: The merging of marketing ideas from the majors and indies is discussed by a studio executive panel as they look at how scale impacts innovation in everything from new platforms to release strategies to driving ticket sales.

3:45-5 p.m.: Partnership branding is becoming more and more important in creating a global blockbuster. This sessions probes how global studio branding partners can reach audiences that complement each other and turn a $10 admission into $500 million at the box office.

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