Rain ruins hairdos of stars arriving at BevHilton

The red carpet outside the Beverly Hilton was the site of “a severe outbreak of frizz,” in the words of one hair stylist, thanks to a steady rain that kept things soggy but still couldn’t dampen the spirits of Golden Globe attendees.

“How much do the ruined hairdos cost?” asked Sony Classics co-topper Tom Bernard. “And will there be lawsuits over the dresses?”

The downpour was strong enough, by L.A. standards, that the “Entertainment Tonight” interview tent had workers using poles to push the water off the roof to avoid a collapse.

But in the best tradition of Hollywood make-believe, none of the stars on hand seemed to have been hit by a drop of rain. They could have been walking through the Sahara, given the amount of moisture that was allowed to touch them by the cadre of umbrella-toting publicists.

(L’Oreal Paris was on hand to help alleviate the frizz factor, setting up in the ladies room of the BevHilton’s International Ballroom with three makeup and hair pros for on-the-spot triage. The comestics giant typically provides this service for the Globes, but the demand was much higher this time around, the stylists reported.)

Despite the rain, the attendees maintained an upbeat tone, particularly among top execs.

Sony Corp. topper Howard Stringer noted that many of the nominated works had done well financially and said he hoped the awards season would “perpetuate the box office glow.”

Fox Filmed Entertainment co-topper Jim Gianopulos echoed Stringer’s sentiment.

“It’s nice when the awards celebrate quality films. It’s also not so bad when the box office does OK as well,” he said.

Quentin Tarantino said he liked the added drama provided by the day’s precipitation. With awards shows, “the more circus-y the better,” he said. “This is la dolce vita.”

U2′s the Edge called the whole scene “fantasyland,” but noted, “There’s also a lot of real talent here.”

George Lucas modestly noted that his role was to sit with Cecil B. DeMille Award honoree Martin Scorsese. “I’m what they call a seat filler,” Lucas quipped.

Helmer Michael Haneke, whose “The White Ribbon” won for foreign-language pic, said as he walked into the Hilton that he’s enjoyed his sojourn into a world that is at once familiar but also far beyond his usual experience.

“It’s like Cannes,” Haneke said, speaking through a translator. “Some good films are shown and there’s also a lot of nonsense.”

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