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Geena Davis’ org eyes gender bias

Release of study findings, L.A. conference coming up

Geena Davis’ non-profit org devoted to studying gender issues in kidvid is prepping for busy summer and fall.

The L.A.-based Geena Davis Institute on Gender in Media is set to release this summer the findings of a lengthy study on gender roles in movies and TV shows aimed at viewers 11 and under. The org is also planning a daylong conference in L.A. this fall. The institute has a programming unit dubbed See Jane that aims to work with execs, creatives and other industry orgs to encourage the inclusion of a wider range of femme characters in kid-oriented programming.

Davis has been active on the speaking circuit the past few months. She is set for a Q&A tonight at the Paley Center for Media’s Gotham headquarters with Paley prexy and CEO Pat Mitchell. In February, the thesp spoke at the United Nations about gender equality and femme empowerment as part of a confab hosted by the UN’s Economic and Social Council.

The new activity from the institute Davis founded five years ago comes after the appointment last fall of biz vet Madeline Di Nonno as exec director.

Di Nonno previously worked as a marketing exec for Anchor Bay Entertainment, Universal Studios Home Video and Hallmark Channel, and she served as an exec veep at Nielsen EDI.

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