Free tickets to ‘Superman’ given out in Gotham

Participant pairs with foundation to underwrite initiative

The antipoverty org Robin Hood Foundation has teamed with Participant Media to fund a ticket giveaway for education docu “Waiting for ‘Superman’ ” in New York City.

Pic from helmer Davis Guggenheim (“An Inconvenient Truth”) has already cultivated an unusually high profile, particularly in Gotham, for a documentary feature. Film examines public education with a focus on the New York school system.

The initiative aims to pull in about 50,000 moviegoers from underserved neighborhoods in Manhattan, Brooklyn and the Bronx.

Harlem Children’s Zone, one of the orgs featured in the pic, has distributed 10,000 vouchers for any screening at a theater in Harlem or Times Square. Robin Hood has handed out 19,000, with 6,500 of those for showtimes at a venue in downtown Brooklyn and the remainder at the two Manhattan venues.

A sked of free screenings in all five boroughs also will be added as part of the program.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety