Participant pairs with foundation to underwrite initiative
The antipoverty org Robin Hood Foundation has teamed with Participant Media to fund a ticket giveaway for education docu “Waiting for ‘Superman’ ” in New York City.
Pic from helmer Davis Guggenheim (“An Inconvenient Truth”) has already cultivated an unusually high profile, particularly in Gotham, for a documentary feature. Film examines public education with a focus on the New York school system.
The initiative aims to pull in about 50,000 moviegoers from underserved neighborhoods in Manhattan, Brooklyn and the Bronx.
Harlem Children’s Zone, one of the orgs featured in the pic, has distributed 10,000 vouchers for any screening at a theater in Harlem or Times Square. Robin Hood has handed out 19,000, with 6,500 of those for showtimes at a venue in downtown Brooklyn and the remainder at the two Manhattan venues.
A sked of free screenings in all five boroughs also will be added as part of the program.