Fox Searchlight taps exec VP

Industry vet Baldauf to handle all aspects of marketing

Fox Searchlight has named industry veteran Larry Baldauf exec VP of marketing.

He’ll come aboard in early March, filling the job previously held by Stephanie Allen, whose exit was previously announced.

Baldauf will report directly to Searchlight presidents Nancy Utley and Stephen Gilula. He’ll work alongside Searchlight exec VP of marketing Michelle Hooper, managing all aspects of marketing.

Baldauf arrives from Hollywood-based ad agency Acme Trailer Co., where he was one of the founding partners. Company has worked on a number of audio-visual campaigns for movies, including Paramount’s “Up in the Air.”

Prior to Acme, Baldauf was creative director of The Lounge, a boutique arm of Craig Murray Prods. While there, he spearheaded theatrical campaigns for a number of films, including several Searchlight titles.

“Larry is an exceptional creative executive who has enjoyed continual success throughout his career including award winning campaigns for ‘Juno,’ ‘Little Miss Sunshine’ and ‘Thank You for Smoking.’ He brings a wealth of experience, creativity and vision that will give a fresh perspective to our campaigns,” Utley and Gilula said in announcing the hire.

“Fox Searchlight is the only studio that could possibly have tempted me to leave a partnership and owner position in my own company,” Baldauf said.

Baldauf also worked as VP of new business development at New Business Development, where he created campaigns for films including “28 Days Later,” “The Good Girl” and “One Hour Photo.”

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