You will be redirected back to your article in seconds

Fox, Lightstorm give Crack credit

Santa Monica, Calif. – July 7, 2010

Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on the Virtual Production process and Virtual Camera technology during 2005. 

The Virtual Production process and Virtual Camera technology allowed Cameron to shoot scenes interactively as if he was actually on location on Pandora with real Na’vi actors standing in front of him.  He was able to see what the computer generated characters were doing as the live actors did it, adjust camera work in reaction to performances and interact with the virtual environment of another planet.  The technology also allows for computer generated actors to be integrated into live action photography on set in real time.  The Virtual Production process helps filmmakers by giving more creative control, optimizing the workflow with visual effects facilities, and opening up a whole new world of filmmaking possibilities.

Under the supervision of then-Virtual Production Supervisor Joshua Kolden, Crack Creative worked on research and development of the Virtual Production technology in 2005.  Although Crack Creative did not participate in the production of “Avatar”, James Cameron, Jon Landau, Lightstorm Entertainment, and 20th Century Fox would like to acknowledge Crack Creative’s contribution to the development of the Virtual Production technology used to make “Avatar”.

For more information about Crack Creative, go to crackcreative.com

More Film

  • Emily Atef, Burhan Qurbani, David Wnendt,

    Berlin: German Filmmakers Celebrate the Diversity of Local Cinema at 'Face To Face' Event

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

  • Reliance Industries chairman Mukesh Ambani

    Mukesh Ambani's Reliance Industries Takes Stake in Eros International

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

  • Berlin Facetime: Director Lance Daly on

    Berlin Facetime: Director Lance Daly on 'Black 47'

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

  • Bridging the Dragon Steps up Efforts

    Bridging the Dragon Platform Steps Up Efforts to Forge China-Europe Ties at EFM

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

  • Harvey Weinstein

    Oscar-Winning Producer David Parfitt: Harvey Weinstein 'Physically Assaulted Me'

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

  • Timothy Spall, Vanessa Redgrave's 'Mrs Lowry

    Timothy Spall, Vanessa Redgrave's 'Mrs Lowry & Son' Wraps Filming, New Image Released (EXCLUSIVE)

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

  • Regisseur Lars Kraume am Set von

    Berlin Profiles: Lars Kraume, Director of 'The Silent Revolution'

    Santa Monica, Calif. – July 7, 2010 Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on […]

More From Our Brands

Access exclusive content