AFM Company Spotlight
“We used Toronto to start AFM,” he says. “I’m not sure there’s much difference. We look at it all as the fall selling season.
“I never we suspected that we’d do as much business as we did,” he adds.
The two-year-old production and foreign sales company sold all but two territories on Rian Johnson’s time-travel-thriller “Looper,” and will continue selling Pedro Almodovar’s “The Skin I Live In” as well as a new adaptation of Salman Rushdie’s bestseller “Midnight’s Children,” to be directed by Deepa Mehta.
Other films on the company’s slate include Olympus Pictures’ “The Oranges,” an untitled romantic drama from Terrence Malick and two in-house productions, James McTeigue’s “The Raven,” and A Bigger Boat’s “House at the End of the Street.” Though primarily known as a foreign sales company, FilmNation’s productions, typically in the $10 million-$40 million range, allow the company to be closely involved in movies “from the ground up (that) make clear financial sense and meet our own exacting creative standards,” says Basner.
FilmNation will also be unveiling pictures to their international buyers, such as “The King’s Speech,” and 2011 releases such as “Sanctum” and “A Hungry Rabbit Jumps.”
“We’ll be spending a lot of time talking with people about their distribution plans,” says Basner. “That’s always something that I’ve felt is a differentiating factor for us. Yes, we do the sales, but we’re also focused on the distribution, so the companies have the support and strategy that they need.”