Company will focus on social issue and music pics

Indie vets Richard Abramowitz and Kirt Eftekhar are launching specialized film distributor Area23a to focus on event driven films with a special emphasis on social issue and music performance pics.

First films are Bill Guttentag and Dan Sturman’s “Soundtrack for a Revolution,” which tells the story of the American civil rights movement through music of the time, and Sandi Cioffi’s “Sweet Crude,” a documentary on the fight for oil control in the Niger Delta. “Soundtrack” is one of the 15 finalists for the Oscar documentary award.

Eftekhar said, “We are going to produce thematic, movie-based events focused on well-defined audiences that we plan to nurture and cultivate. It’s experiential entertainment.”

Area23a has also signed a home entertainment output deal with New Video, which will handle physical goods and digital distribution.

Abramowitz has been involved with performance-related films dating back to Jonathan Demme’s “Stop Making Sense” in 1984. Through his Abramorama shingle, which will continue operating, he’s handled Sacha Gervasi’s “Anvil! The Story of Anvil,” John Turturro’s “Romance and Cigarettes,” Neil Young’s “Greendale,” and the upcoming Demme film “Neil Young Trunk Show.”

Eftekhar has produced and distributed “Big Rig” directed by Doug Pray, “Porn Star: The Legend of Ron Jeremy” directed by Scott Gill, and the upcoming documentary “Wild in the Streets” directed by Peter Baxter.

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