Writer-director-actor promotes drama at fest

Emilio Estevez is hoping to plug into America’s heartland with “The Way.”

Pic, which Estevez wrote and directed and which stars his father, Martin Sheen, tells the story of an American who travels to France to reclaim the body of his estranged son, who has died in a storm on his way to the Camino de Santiago pilgrimage route. Once in France, the father cremates his son’s remains and decides to complete the pilgrimage.

“It’s a pro-life movie in the truest sense that it celebrates life and the global village that we all find ourselves living in,” Estevez told Variety.

“The Way,” Estevez’s fourth feature as a writer-director, is produced by Filmax chairman Julio Fernandez, Estevez and Elixir Films’ David Alexanian.

Estevez is hoping to tap into the same Middle American auds who flocked to see Sandra Bullock starrer “The Blind Side.”

“There’s a huge demographic in America and the rest of world that’s underserved when it comes to movies and stories coming out of Hollywood,” said Estevez. “We’re encouraged when a film like ‘The Blind Side’ comes out that doesn’t rely on L.A. and New York for success. The middle of the country found it and embraced it. It would be outrageous if we could replicate that success.”

Icon Entertainment is handling international sales at EFM.

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