Nightmares can be a good thing, too

European arthouse banner Celluloid Dreams is partnering with L.A.-based production and sales company XYZ Films to reboot Celluloid Nightmares, its previously launched label dedicated to high-quality genre films, with two new pics and an expanded Web presence.

Celluloid Nightmares’ newest project is Juan Felipe Orozco’s “Greetings to the Devil” (Saluda al diablo de mi padre), which features Venezualan thesp Edgar Ramirez, (“Carlos”).

The Colombia-set thriller centers on a former guerrilla drawn into the vengeance scheme of one of his victims.

The label just launched Simon Rumley’s “Red, White and Blue” at Cannes’ market. Pic got its U.S. preem at the SXSW fest. It will next screen at various festivals, including Sitges.

The banner will also have a presence on Web platforms: Twitch, a website dedicated to genre films from around the world, and the Auteurs, Celluloid Dreams’ partnered VOD platform.

Celluloid Nightmares was originally launched in 2006 by Celluloid Dreams’ founder and prexy Hengameh Panahi with the aim of discovering, curating and promoting talent worldwide, and producing high-quality genre films.

“There is an audience and a market for genre fiilms,” Panahi said. “And there’s a whole new generation of talented helmers who are looking to work for independent labels rather than big studios.”

Panahi added, “Curiously, there are many genre brands in the U.S., but few originated in Europe.”

XYZ, founded by Nate Bolotin, Nick Spicer and Aram Tertzakian, is the ideal partner for a label like Celulloid Nightmares, Panahi said, as the company specializes in high-quality genre fare, producing Ole Bornedal’s “Death of Hostess” and Ric Roman Waugh’s action thriller “Land of the Three.”

Celluloid Dreams’ Travis Stevens will head up international sales on Nightmares titles.

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