Latest Potter film sets near record for Warners
Warner Bros. kicked off what likely will be a boffo opening weekend for “Harry Potter and the Deathly Hallows: Part 1,” launching the film at 3,700 midnight runs for a late-night take of $24 million.Pic screened at a record-setting 238 domestic Imax screenings, contributing $1.4 million, which surpassed the company’s previous $1 million midnight record holder “The Twilight Saga: Eclipse.” Overall, “Hallows” fell short of catching “Eclipse’s” $30 million late-night record, though that film benefited from a more rabid young femme demo and a shorter runtime, as well as its less restrictive summer berth. Warner will screen “Hallows” this weekend at 4,125 U.S. locations.
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!