Brazil’s film export board Cinema do Brasil is launching a new call for applications for coin from its prints and advertising fund.
The scheme, a first for Latin America, offers foreign distributors $15,000 towards P&A on a new Brazilian release.
Five adjudications will be made through May, with a second five in the latter part of 2010, said Cinema do Brasil director general Andre Sturm.
The scheme is backed by Brazil’s APEX trade agency and its Ministry for Foreign Affairs. Distributors must match money received from CDB. 50% of the P&A coin is granted before a film’s release, 50% after its run, Sturm added.
Launched August 2009, a first round of financing adjudicated nine awards for Brazilian pic bows in five territories. Films benefiting included “Estomago,” sold by Paris-based Elle Driver.
The new funding comes as Marilia Perracini replaces Ana Leticia Filaho as CDB exec manager. Fialho will return to art curating, her passion. Perracini served since last year as CDB assistant manager.
Sturm has also set a roadmap for 2010 and beyond.
CDB will up training initiatives in Brazil, working with foreign professionals. Few currently exist.
It will also seek to sustain the build in international co-productions.