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Cinecitta campaign

Italian studio looks to lure U.S. productions

Rome’s Cinecitta Studios has forged a partnership with L.A.-based Montana Artists Agency, which will represent the mammoth Italo facilities Stateside in its efforts to drum up biz, driven by Italy’s recently introduced production tax credits.

Montana exec VP Matt Birch will serve as U.S. promoter for Cinecitta Studios, which, with 30 soundstages and a 300-acre backlot is touted as the largest film and TV production facility in Europe.

Birch plans to help Cinecitta promote the Italian tax credit incentives, which became available last year and give international productions a 25% deduction up to $7 million, payable through an Italian exec producer. The incentives were devised to lure productions to Italy in the face of a strong Euro and growing competition from facilities in Eastern Europe.

Recent Yank productions shot at Cinecitta include Rob Marshall’s “Nine.”

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