CBS Films kicks off with ‘Measures’

Ford, Fraser were on hand for inaugural bow

It was a big night for the Eye as the net’s feature film division, CBS Films, celebrated the premiere of its inaugural pic “Extraordinary Measures” on Tuesday at Grauman’s Chinese Theater.

Topper Amy Baer said the inspirational aspect of the pic — about a man who fights to find a cure for his children’s life-threatening disease — was the biggest draw for the new distrib.

“I think people really want to see movies about inspirational stories,” she said. “About people who are capable of changing their circumstances, changing their lives.”

Pic’s real-life couple, John and Aileen Crowley, received a hearty round of applause from a packed theater, including stars Harrison Ford, Brendan Fraser and Keri Russell.

Family ties carried over at the Roosevelt Hotel after-party, where Fraser was seen palling around with onscreen son Diego Velazquez.

“I’ve never been asked to portray an individual who lives and breathes, who has a family with a wife and kids,” Fraser said. “And there he is right there; there’s John …” Fraser stopped mid-sentence to get the attention of Crowley as he passed by. “Well anyway, there goes one of the most principled individuals I’ve ever met in my life.”

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