BWR promotes pair

Sloane Zelnik, Labov to co-president at PR firm

In the latest shakeup atop a major Hollywood PR firm, Leslie Sloane Zelnik and Matt Labov have become co-presidents of BWR, the 31-year-old agency founded by Nanci Ryder, Paul Baker and Larry Winokur.

Sloane Zelnik and Labov will continue to oversee the firm’s talent business with Ryder as the company moves further into integration of its lifestyle, beauty, fashion, events, movie and corporate divisions.

These promotions reflect the vast contributions Matt and Leslie have made to the company’s past and the leadership we know they will bring to its future,” Ryder said.

The founders said the move was made to bolster the firm for the future. Baker and Winokur continue as co-CEOs, while Ryder continues to hold a president title along with Sloane Zelnik and Labov. The contracts of the trio run through the end of 2010 with WPP, which acquired the firm in 1999.

We will be making further appointments as we turn the corner on 2010,” Baker said.

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