Prod'n shingle to use digital media to reach global aud

Production shingle BoomGen has taken exclusive global multimedia rights to Hyperworks Entertainment’s comicbook series “Rostam: Tales From the Shahnameh.”

The books, created by the Kings Letters comicbook label, are based on the 1,000-year-old epic by Persian poet Ferdowsi and chronicle Persia’s rich mythology and history. And while the material may be ancient, BoomGen will use 21st century digital media to reach a global audience.

The Los Angeles- and New York City-based label plans on building a “transmedia” universe across different media platforms such as comicbooks, digital motion comics, feature films and videogames.

First project from the pact is the fourth Rostam comicbook, to be released Nov. 15, along with a smartphone mobile comic app.The app, a “teaser,” will include 12-14 pages of the book downloadable on digital platforms, including iTunes and Amazon. Full book will cost 99¢.

Idea is to reach as many people worldwide as possible through the smartphone space, said BoomGen co-founder Mahyad Tousi. “It gives us access to the world. This is the exciting part of transmedia — we bypass traditional stores. And we can tell complicated stories in a new space.

“The idea of creating a transmedia space is to reach maximum audience through all media,” he added.

Creating an app is relatively cheap, $20,000-$30,000, compared to buying content rights. Tousi would not elaborate on the pricetag for rights to the series.

Although it is in the very early stages, Tousi and co-founder Reza Aslan have been in talks to mount a feature.

Founded in 2007, BoomGen Studios works with entertainment content related to the Middle East and provides cultural, creative, publicity, marketing and social media/community engagement solutions to Hollywood studios, independent filmmakers, distributors and screenwriters, and has worked on projects such as “Prince of Persia: The Sands of Time,” “Amreeka,” “Body of Lies” and “Rendition.” This year, BoomGen began development on its first slate of features and related cross-media entertainment properties.

“It’s a crucial time in history to reframe perceptions of the greater Middle East, its culture and its people. We believe that by creating a transmedia universe based on the ‘Shahnameh’ and giving audiences access to the epic tales that sparked such well known works as J.R.R. Tolkien’s ‘The Lord of the Rings,’ we are headed in the right direction,” Aslan said.

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